Executive résumé · Calgary, Canada
Alex
Mancini
VP of Data, AI & Revenue Management
Business and technology leader with experience across data, marketing analytics, AI strategy, and team leadership.
Data · AI · Leadership
incremental revenue
generated
ad spend overseen
per month
people managed
employees & contractors
Business,
technology,
leadership.
I lead cross-functional initiatives that connect commercial performance, technology, and people.
My background spans marketing analytics, automation, growth strategy, and executive-level initiatives. I am most effective in environments where the problem is complex, the stakes are meaningful, and progress depends on bringing different teams into alignment.
Revenue growth
Generated more than $300M in incremental revenue for small and medium businesses.
Budget ownership
Oversaw and allocated more than $2M in advertising spend per month.
People leadership
Managed teams of 50+ employees and contractors across growth, marketing, and operations.
Professional
experience.
Selected roles and responsibilities across data, growth, and leadership.
Executive leadership
VP of Data, AI & Revenue Management
Wingbuddy · Travel & customer experience
Leading data and strategic initiatives that connect operational excellence, customer insight, and revenue growth.
Independent operator
Consulting business
Growth, marketing analytics & automation
Built and ran a profitable consulting practice, helping small and medium businesses find leverage in their growth systems.
Marketing & analytics
Growth leadership across teams
Performance marketing · Data · Operations
Scaled acquisition programs, managed significant budgets, and built teams around accountable, measurable outcomes.
Manager
Augmented
Author of Manager Augmented, a practical guide for new managers navigating leadership, accountability, and AI without losing the human part of the job.
View the book
“Unclear feedback is,
by definition, unkind.”— From Manager Augmented